The goal is to unite music and photography.
"Vine", the social media platform, has set the trend for short videos, and decreased our attention span and general ability to focus. To introduce the various elements of this series, I wanted to switch the process up : a short video serves as a trailer, showcasing elements of the photo and stirring curiosity until the reveal of the final picture, a few days later. To write a scenario for the photograph and the trailer, I use a 6sec cut from a soundtrack, sometimes a scratch or a sample produced by the DJ. The teaser plays in a loop. Everything is in the repetition. To choose a DJ as the point of focus and main subject feels absolutely accurate : that same repetition appears in their samples or scratching techniques.
The title “Black to the Light” is a reference to the light design in all night clubs, which is quite often very low, and helps create an atmosphere. This project is a way for me to put DJ's under the spotlight: they are important actors of the music industry and deserve as much attention as singers, back-up singers or musicians.